About Our Firm

We opened our doors in 1970 with two Financial Representatives and one staff member in Tallahassee, FL. Continued growth and expansion led to incorporation and a General Agency affiliation with The Guardian Life Insurance Company of America in 1990.

As an agency of Guardian, we are privileged to be part of a national network of firms helping individuals and business owners manage and protect wealth for themselves and their families. As a mutual company, Guardian is managed in the best interest of their owners—their policyholders. This relationship provides the foundation of strength and stability our clients seek as they navigate towards their financial goals. In early 2001, North Florida Financial merged with Westshore Financial Group, a successful Central Florida Firm headquartered in Tampa.

Our President and founder, B. Lee Harrison, Jr. started our Firm with a clear vision of protecting the legacies of the families and businesses we serve. The commitment to this vision has helped us become one of the most respected financial service organizations in the country.

Ormond Beach General Agency

1452 North US 1, Ste. 105

Ormond Beach, FL 32174

Phone: 386-676-1700

Opening Hours















Address & Contact

Our Address

1452 North US 1, Ste. 105 Ormond Beach, FL 32174


29.286082394585, -81.055621612178